# Campaigns and smart scheduling | GTM and Outreach

Source: https://exntra.in/product/campaigns

# Campaigns that send like a person

Write a sequence once. Each lead gets their own version, from your own mailbox, at a natural pace through the working day.

## One burst looks like spam. A steady day doesn't

Smart scheduling spreads each mailbox's daily emails across your sending window, with random gaps of ±30%. Here is one mailbox sending 30 emails between 10:00 and 17:00.

_One mailbox, 30 emails between 10:00 and 17:00, roughly every 14 minutes. Times: 10:03, 10:18, 10:31, 10:47, 11:01, 11:13, 11:35, 11:42, 11:58, 12:17, 12:29, 12:43, 12:55, 13:07, 13:23, 13:38, 13:55, 14:07, 14:21, 14:36, 14:45, 15:03, 15:13, 15:29, 15:42, 15:55, 16:10, 16:29, 16:40, 16:57._

## Write once, personal for each lead

-   **Variables with fallbacks**`{{first_name|there}}`, `{{company}}`, and any column you import, such as `{{city}}`.
-   **Spintax**`{Hi|Hey|Hello}` picks one version per lead, so no two emails are identical.
-   **Conditions**Show a line only to some leads, for example only to SaaS companies.
-   **Follow-ups in the same thread**Leave the subject empty and the step goes out as a reply to the first email.
-   **Dictate with your voice**Press Dictate and speak, in 36 languages including Hindi, Tamil and Arabic.

*[Screenshot: The campaign editor with a subject, body, variables and the Dictate button]*

## See every email, then test it

Before launch you see exactly what a real lead will get, for every step. Then you send yourself a test from one of your mailboxes. Launch stays locked until you do.

-   **Pre-launch checks**Missing variables, mailbox problems, DNS issues and blocked content, all flagged before you start.
-   **Edit while it runs**Change the copy of a running campaign. If you edit the emails, we ask for a fresh test.
-   **First campaign review**An account's first campaign gets a short content review, which keeps the platform clean for everyone.

*[Screenshot: The launch window: checks passed, a preview of Email 1 for a real lead, and a test send]*

## You decide who gets emailed, and from where

### ESP sending

Turn providers on or off for each campaign. Email only Microsoft leads, or skip throwaway and unknown servers.

### ESP matching

Gmail leads get email from your Google mailboxes, Outlook leads from your Microsoft ones.

### 1–100 testing

Write up to 100 versions of any email. Leads are split evenly, replies pick the winner, and everyone else gets it.

### Follow-ups that react

Send a step only to people who opened, clicked, or didn't. Skip Indian public holidays, and use the hours your replies come from.

### Safe stops

A campaign pauses if its bounce rate hits your limit. A lead who replies or bounces never gets another step.

*[Screenshot: ESP sending: switches for Google, Microsoft, Zoho, Yahoo and others, with lead counts for each]*

## Start sending this week

Your first month is free and needs no card. Connect a mailbox, import a list and send your first test in about ten minutes.

[Start your free month](https://app.example.com/#/signup)[Talk to us](/contact)